This project focused on strengthening the Facebook Gaming Creator Bootcamp, an educational destination designed to support and grow the creator community on the platform.

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Working closely with marketing and cross-functional partners, we began with a full review of the existing social and educational video library. The goal was to refresh the site with content that felt relevant, engaging, and aligned with Facebook Gaming’s updated brand identity as part of the broader Creator Campaign.

 

Over the course of several months, the team refreshed and produced dozens of videos spanning user-generated content and professionally captured footage from remote shoots. I contributed across the lifecycle of the work, helping elevate video quality, refine scripts for clarity and engagement, and ensure graphics and pacing supported a cohesive learning experience.

 

A key element of the project was collaboration with gaming creators on the Facebook Gaming platform. Their insights helped shape the educational approach and content structure, resulting in a consistent, accessible video series that supported creators at different stages of their journey.

 

This work reflects my experience guiding educational and social content initiatives, partnering with creators and external vendors, and supporting branded storytelling designed to inform, empower, and inspire. The refreshed Creator Bootcamp helped strengthen the platform’s value for creators and reinforced Facebook Gaming’s commitment to education and community growth.