This project brought together the Facebook Gaming team to produce a dynamic social video featuring an animated character designed by in-house Art Director, Dara Navasak. I partnered closely with the creative team to help bring the character to life through a visually engaging narrative that blended 3D and 2D animation.

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My involvement spanned creative development through execution, including shaping the storytelling approach, casting voice-over talent, and collaborating with Meta’s internal music team to support the tone and emotional rhythm of the piece. Together, these elements reinforced the character’s personality while staying true to the Facebook Gaming brand.

 

I enjoy supporting animation-led projects and working alongside digital artists to craft custom-branded content that resonates with audiences. My experience guiding projects from concept through delivery helps ensure creative vision, brand consistency, and execution remain aligned throughout the process.

 

This work reflects my broader experience collaborating with cross-functional teams and creative partners to deliver engaging, motion-led storytelling that brings ideas to life with clarity and impact.