FACEBOOK GAMING
CREATOR CAMPAIGN

This global initiative encompassed a wide range of digital assets, including social-first video content across multiple platforms and engaging banner placements.

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My focus centered on maintaining creative quality and cohesion across all deliverables. Working closely with Meta’s digital and design teams, I helped shape the creative approach for execution, ensuring the campaign’s vision translated consistently across formats and markets. Given the campaign’s global reach, assets were developed in multiple languages to support diverse audiences worldwide.

I partnered with an external vendor agency to guide execution and delivery of campaign collateral, overseeing the full lifecycle of video assets from development through launch, including a successful refresh for a second activation later in the year.

To support clear communication and alignment, I designed a streamlined tracking system that consolidated stakeholder feedback and enabled an efficient QA process. I also contributed to the curation and selection of creator assets, helping ensure content quality and relevance throughout the campaign. This work was especially important following the launch of Facebook Gaming’s new brand identity system, which I helped uphold consistently across all assets.

At the time, this was the largest campaign in Facebook Gaming’s history and reflects my ability to lead complex, global initiatives while maintaining high standards for creative quality, brand consistency, and executional excellence.