Brand & Product Narrative Systems
Strategic Storytelling for Complex Technology
At TDK InvenSense, I direct creative and narrative strategy for one of the most technically complex B2B audiences in the market: engineers, OEM partners, and procurement teams who need to understand value, not just features.
The work translates advanced sensor technology into cohesive, market-ready storytelling across video, digital, and sales platforms.
Elevating Technical Storytelling
Building narrative clarity for engineers, distributors, and decision-makers.
Led creative development of a growing video library spanning 3D animation, motion graphics, and live production across TDK InvenSense's core application verticals. Each video is purpose-built to translate engineering depth into accessible, market-ready storytelling.
Rather than explaining features, these videos articulate value. The result is a scalable content library that strengthens positioning and supports commercial growth across a global technical audience.
-
Smart Glasses
-
Smart Gaming
-
Smart Home
-
PositionSense
-
WeWalk Smart Cane
-
Ultrasonic ToF Sensing
Brand Identity
& Executive Support
The structure behind the content
Beyond video, I support brand elevation across identity, executive communications, and operational systems.
-
Built Asana workflow infrastructure for creative request management
-
Developed executive presentation narratives and sales enablement decks
-
Directed full website overhaul to modernize digital presence
-
Strengthened visual consistency across global marketing and events
